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Fisher owns & operates two television stations in the Portland market:
As Portland, Oregon’s 25-year vision plan elegantly notes “vibrant, diverse neighborhoods are home to all manner of people, but it’s the other things that give a place its soul – the cafes and markets, the art, parks, plazas, vistas and sanctuaries.” Portland’s districts do indeed possess distinct personalities, which is perhaps unusual for a relatively small city. The artistic Pearl District, sophisticated Nob Hill and bohemian Hawthorne are just a few neighborhoods that consistently draw enthusiastic crowds of visitors.
FNN Market Profile
Portland Oregon/Southwest Washington (Vancouver and surrounding areas)
Market Population and Rank:
2,708,000 pop. Rank 22
Annual events/festivals
Astoria Music Festival, Cascade Festival of Music, Cinco de Mayo, Columbia River Inter-Tribal Fish Commission, Fuller Promotions, Global Events Group, Gresham/Mt. Hood Jazz Association, Homowo African Arts & Cultures, Northwest Film Center/ Portland International Film Festival, Portland Farmers Market, Portland Rose Festival Association, Portland Scottish Highland Games, Scandinavian Heritage Foundation, Vancouver Discovery Walk Festival, Tigard Festival of Balloons (June), Sand in the City (July-Aug), Oregon International Airshow (Aug)
Socioeconomic Breakouts:
| Ethnicity: |
|
| Caucasian |
78% |
| African American |
7% |
| Native American |
2% |
| Asian |
6% |
| Hispanic |
6% |
| |
|
| Age: |
|
| 18-24 years |
12.7% |
| 18-34 years |
31.5% |
| 18-49 years |
61.5% |
| 25-49 years |
48.8% |
| 25-54 years |
59.7% |
| 50 + years |
38.5% |
| 35-64 years |
53.3% | |
| Annual Income by Percentage: |
| $35,000 + |
70.7% |
| $45,000 + |
54.4% |
| $50,000 + |
46.5% |
| $75,000 + |
24.9% |
| $100,000 + |
110% |
| $150,000 + |
3.4% |
| |
|
| Education: |
|
| High School Grad |
25.7% |
| College |
11.7% |
| Post Grad |
6.7% | | Colleges and Universities:
Portland State Univ., Portland Comm. College, Lewis & Clark College
Unique landmarks/tourist attractions/amusement parks/Places of historical relevance:
Mt. Hood, Haystack rocks on the coast, Oaks Park
Climate/weather data:
173 feet above sea level, AVERAGE TEMPERATURES 33.5° (January); 79.5° (July), AVERAGE PRECIPITATION 37" (less than Atlanta, Baltimore, Houston or Seattle - and without the humidity), |
