- Market Population & Rank:
- TV Households 1,197,780, Population 2+ 3,026,935, DMA Rank 22
- Major Industries:
- Trade, transportation, and utilities with 22% of the market, leisure and hospitality services with 16% of the market, and education and health services with 15% of the market
- Major Employers:
- Intel Corp., Providence Health System, Oregon Health and Science University, Fred Meyer, Kaiser Foundation Health Plan of the Northwest, Nike Inc., and Adidas America.
KATU-TV, an ABC affiliate, hit the airwaves in 1962 and will be celebrating its 50th year of broadcasting in 2012. KATU is a Northwest leader in local news, focusing on “On Your Side” journalism with original Problem Solver and Investigator stories, honored by the Oregon Associated Press, Nataional Association of Television Arts and Sciences, the Oregon Associated Press and recipient of the prestigious Edward R. Murrow Award.
In addition to award-winning KATU Newscasts, KATU broadcasts Portland’s longest running and most beloved local talk show, AM Northwest. On the air since 1975, AM Northwest continues to be a viewer favorite at 9 a.m. weekday mornings.
Broadcasting to homes in Northwest Oregon including the Pacific Coast, Central and Eastern Oregon and Southwest Washington, KATU reaches more consumers than the top 5 radio stations, The Oregonian, and Portland Monthly Magazine combined! In any given week, 74% of homes in the Portland market area or 912,000 homes watch KATU, and over the course of 4 weeks, 1,078,000 homes in the Portland market tune in to KATU. That’s 90% of all homes in the market!**
KATU is dedicated to bringing our viewers’ news and stories that directly impact their lives and community.
ABC – KATU TV
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