Fisher Interactive Network Takes Action Against HungerApril 4, 2011
Fisher Interactive Network
KOMOnews.com, KOMO Communities reporters and KOMO Social Media staff spent the week of March 21-25th, 2011 telling the stories of need, profiling the people who are raising awareness and celebrating the successes in the fight against hunger.
“We feel it’s important to partner with United Way to highlight this tremendous need in our community,” said FIN Vice President and General Manager Matt Spragins. “We are happy to devote our time and resources to such a worthy cause.”
KOMOnews.com Reporter, Martha Kang’s took the Hunger challenge – 7 days at 7 dollars a day – and reported on her success daily.
Other KOMO Reporters also supported the effort with their stories:
- Michael Harthorne’s KOMO Communities ‘hunger’ story, day 1
- Topline Blog Friday (in advance of Hunger Week)
- Topline Blog Monday
To highlight the event and make a bigger splash, a “fork” was placed on the top of the KOMOnews.com homepage with a link to the United Way information page. Other top placement included the promo spot on the right rail and the high placement of Martha’s hunger challenge story in the top headlines and Michael’s community hunger story promoted in the Local & Regional section.
Each day that week KOMOnews.com published a new community hunger related story and a blog post from Martha and shared all of the Hunger Action Week related content through KOMO News’ social media channel. There were also mentions in the KOMOnews.com segment on KOMO Newsradio several times that week.
FIN was proud to partner with the United Way of King County on Hunger Action Week 2011 and looks forward to other successful partnerships in the future.