Fisher Communications Values

In 2006, Fisher developed a Strategic Plan to guide our endeavors. This plan acknowledges that the media landscape continues to evolve. As such, Fisher must find ways to be even more relevant to our audiences, advertisers and the communities we serve. We understand the importance of recruiting and retaining smart, committed people and in finding ways to better leverage core competencies into new markets which attract new audiences and enhance current audiences. Fisher is looking to connect advertisers and audiences in ways that support greater accountability and measurability, and to build off our strengths.

Vision

We make life better here by connecting our communities and empowering people through local news and information.

Mission

Quality news and information empower people to make informed decisions and to improve their lives. We will be the premier source for local news and information for the communities we serve.

Values

Fisher Communications Values describe our Company as we want it to be. Our decisions and actions demonstrate these values. Putting our values into practice creates long-term benefits for shareholders, customers, team members, and the communities we serve.

  • Integrity: Demonstrates the highest standards of behavior through honesty, fairness, and trust in everything that they do. Is direct, forthcoming and does what is right. Honors commitments and is accountable for their actions.
  • Dedication to Excellence: Expects to win by giving their best effort and striving for the highest quality in everything they do. Exhibits a sense of urgency, is action-oriented, seizes opportunities and steadfastly pushes themselves and others for results. Seeks continuous improvement and displays good judgment.
  • Innovation: Creation of better products, processes, services or technologies to embrace change and seek new ways to drive business and achieve better operational performance. Team members focus on the bigger picture to gain insight on novel ideas or new methods of doing business to create value. We are creative and innovative in seeking opportunities, navigating challenges and finding solutions.
  • Respect for the Individual: Treats everyone with dignity and respect. Strives to understand others and actively listens to their concerns and perceptions. Shares information and ideas openly and honestly.

    • Feedback and input are an important part of our culture. We expect that each team member will contribute their ideas to realize the vision of Fisher and we truly look forward to your input.